For too long fashion has come at the expense of workers and our environment. Unknown to us all, we've been made a part of this cycle. That's not right.

We rebel against this. In fact, we're so opposed to how things have been done that we've built a different way, from the bottom up.

We're a brand dedicated to uplifting people and planet. Genuine impact woven directly into our denim. No smoke. No mirrors. No greenwashing.

Human rights woven right into your jeans? That’s feel-good denim.