Our Story

Denim for Freedom

Hey, thanks for wondering about us…

As a quick Google search will tell you, Outland was founded on high ground - both ethically and geographically. Born on an Australian mountain top and made with the makers in mind, our origins are with a guy named James who conceived of a plan to give jobs to young women who desperately needed them circa 2011.

Fast forward a few years and James is sitting uptop a cafe in Cambodia with some bolts of denim, scissors and cardboard cutouts figuring out how to piece together a top-notch pair of jeans. All the while people were telling him he was mad because FASHION is a terrible industry to be in.

As it turns out, those people were right. Fashion IS a terrible industry to be in - it’s mostly wasteful, hazardous to human health, fuelling environmental degradation and perpetuating human exploitation. The EXACT reason James got into the business in the first place!

But being a stubborn kind of bloke, James pressed on because sometimes you have to be the Robin Hood in a land of thieves; the last biscuit in the cookie jar; the sun breaking through on an overcast day.

An enduring penchant for good jeans and a cowboy heartbeat eventually culminated into the growing collection of effortless, timeless and coveted denim that you see here today.

As a result of more enlightened customers (like you!), we have been able to realise our mission of giving work to victims of human trafficking. This has placed Outland at the forefront of sustainability and global citizenship in the fashion industry. Yet there is still much more to do...

Wash, rinse and repeat this denim until you give them to your daughter/son/cousin/niece/nephew/friend in need. Or at least until you need a different style. It’s a pair that spares the earth and elevates the women who artfully craft each garment, all while making you look pretty damn good.