Denim’s dirty reputation

While we set out to create something 100% socially sustainable, we soon discovered the opportunity to help clean up the denim industry. 

So when establishing our own Cut, Make, Trim (CMT) and Wash House facilities, we decided to invest in technology that would minimise our footprint on the earth.

From responsible stewardship of natural resources and raw materials, through to thoughtful design, research and collaboration, we are on a mission to clean up denim’s dirty reputation. 


Materials with minimal impact.   

We use organic cotton to create our denim. Organic cotton is farmed with zero use of agrochemicals, such as synthetic pesticides and chemical fertilizers, which are known to reduce soil quality, contribute to water pollution, and severely affect the health of farmers. According to a 2017 report by the Textile Exchange, organic cotton uses 91% less 'blue' water (from groundwater and surface-water bodies, such as freshwater lakes and rivers) than conventional cotton.


Tradition meets innovation. 

Our stand-alone wash and finishing facility represents a new standard of sustainability, and we source the most sustainable raw materials from suppliers who excel in social and environmental responsibility. Every button, rivet, and stitch is selected with intention to minimise impact on the environment, and ensure zero exploitation in our entire supply chain. 


Eyes on tomorrow. 

In partnership with universities and governments around the world, our research in the areas of water purification, carbon footprint reduction, and zero-waste production are ongoing. Most recently, this has extended into the intricate tracking of social and environmental impact with the use of big data. 

The sustainability journey is ongoing, and we are pleased to be able to publish the results of our research, collaborations and milestones for our customers via the Outland Journal and other public reports, including our debut SUSTAINABILITY REPORT.

Read our 2020 Sustainability Report here.  

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